Today was spent mostly getting familiar with my surroundings as well as getting to know the different people who are in charge of Global Momas.
Sarah and I spent the morning in Accra getting acquainted with the city and culture here. Valerie who is head of finances for Global Momas and works in the Accra office showed us around the city, took us to a restaurant for lunch and showed us where we could change our money from U.S. dollars to Ghanaian Cedis. She was very helpful and inspired us to be more knowledgeable about the culture and people here.
While in Accra, we visited small street shops and other stores to do trend research. It is important for us to have an idea of what is currently in the market here. Most of the traditional garments found in Accra are similar to those at the Global Momas store; however, they are not produced with such quality fabrics and are probably not handmade.
We also visited the Global Momas store in Accra and looked at the products they are currently offering. The Accra store sells many of the same merchandise that is sold on the Global Momas website. The store usually receives most of the garments that are slightly defected or are samples in order to prevent waste.
The women who is in charge of merchandising at the Accra store talked with us in order to give us a better understanding of what was working, from a sales aspect, and what was not. She informed us of different issues she was having with different products so that we would have a better understanding of what changes to make when we get to Cape Coast. She said different garments sell better based on the print and color of design. There were also a few garments that are having issues with fit. That is something else that we can take into consideration when making changes while in Cape Coast.
A van is coming to pick us up in a few hours and take us to the house in Cape Coast. They said it is a three-hour drive by van. It will be nice to get settled in to our new home.
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